Case Study2024

Cairo Fashion Week

Runway coverage, backstage chaos, and designer spotlights.

12Runway Shows
8Designers
2k+Photo Assets
24Reels

Client

CFW Organization

Scope of Work

Live CoverageFashion

Credits

  • WupY-PS Team
01. The Challenge

Fashion moves fast.

Fashion moves fast. The lighting changes every 5 seconds, and the models don't stop. We needed to capture pristine runway footage while also capturing the gritty, energetic backstage vibe.

02. The Execution

We split the team: "Clean Team" on tripods with telephoto lenses for the runway, and "Dirty Team" with handheld VHS-style cameras and flashes backstage.

Production Stills

Gallery 0
Gallery 1
Gallery 2
03. The Impact

"A mixed-media package that felt both polished and raw, perfectly matching the "Deconstructed" theme of the season."

“
The backstage photos are iconic. You captured the stress and the beauty perfectly.
Nour E.Head Designer
Next Case Study

Fintech Forward

View Project